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  1. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The workshop was four hours and the presentation totaled just more than 100...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Mobile-First Mentality Adoption Continues On

  3. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    He also notes, "It seemed fitting to focus on Tolstoy's central theme of dualism and to highlight his stylistic nuances through the rhythm of the sequences - the almost full moon against the almost starless night, the red of Anna's handbag, Ivan's...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  5. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. It's becoming an important part of any organization's marketing mix and...