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  1. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound to get you a lot of attention. By no means are the aforementioned prerequisites for an effective analytics center of excellence, but at the...

  2. Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

    Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to the IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest, which came together to size the mobile advertising market at...

  3. Creating an In-House Search Marketing Center of Excellence

    A Search Marketing Center of Excellence can provide the following benefits to the organization: If it’s a QA testing center of excellence in an IT group, then the objective is to create testing standards to maintain quality in testing across all...

  4. Understanding Your Social Customer Engagement Scenario

    Typically, ownership of this type of initiative is already clearly spelled out, whether it be a particular department around social business or perhaps a cross functional "center of excellence. But where is your company when it comes to social CRM?

  5. SES San Francisco to Take Place During ClickZ's Connected Marketing Week Festival on August 17-19, 2010

    Search engine marketers, corporate decision makers, and small business professionals have been attending SES in San Jose for the previous 12 years and this year's SES San Francisco will continue the SES tradition of excellence during the festival...

  6. News Blogs Are Becoming the New Online Newspapers

    According to "The State of the News Media 2009," an annual report by the Pew Research Center's Project for Excellence in Journalism, "nearly one out of every five journalists working for newspapers in 2001 is now gone, and 2009 may be the worst...