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  1. The United States of Google: Mapping Google Usage by State

    The data for all independent variables in this research was collected from the most recent Census, the American Community Survey (ACS) and the Bureau of Labor Statistics. Online advertising company Chitika conducted research on which U.S.states had...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    Census Bureau, Nielsen, comScore or other third-party demographics service, select two areas that, based on relevant criteria for your audience, would likely show similar behavioral patterns. One of the biggest challenges facing digital advertisers...

  4. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Census Bureau”, there are 44 million Hispanics that make up about 15 percent of the U.S.population, and this population is growing about 5 times faster than the rest of the U.S.population. Nacho Hernandez, founder and CEO of iHispanic, a consulting...

  5. It Pays to Play by the Rules - Compliance, Accessibility and SEO

    According to the census bureau, there are 1.5 million visually impaired people using the Internet. Unfortunately, many of these companies don't pay enough attention to other crucial factors, such as W3C compliance and accessibility – both important...

  6. Geeking Out on Statistics

    NationMaster also recently rolled out StateMaster.com, a sister site that offers similar data mining on US state statistics, using sources such as the US Census Bureau, FBI, Centers for Disease Control and Prevention, and a variety of non-profit...