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  1. The United States of Google: Mapping Google Usage by State

    The data for all independent variables in this research was collected from the most recent Census, the American Community Survey (ACS) and the Bureau of Labor Statistics. Online advertising company Chitika conducted research on which U.S.states had...

  2. 3 Keys to Activating an Audience with Smarter Content

    Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. OK, maybe not "everyone," but certainly a whole bunch of people are doing so...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...

  4. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    Census Bureau, Nielsen, comScore or other third-party demographics service, select two areas that, based on relevant criteria for your audience, would likely show similar behavioral patterns. One of the biggest challenges facing digital advertisers...

  5. Search Headlines & Links: March 5, 2008

    UK SEO Census - 8 Bloggers (And Me) Under the Microscope, Apple Pie & Custard Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

  6. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Census Bureau”, there are 44 million Hispanics that make up about 15 percent of the U.S.population, and this population is growing about 5 times faster than the rest of the U.S.population. Nacho Hernandez, founder and CEO of iHispanic, a consulting...