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Cell Phones Driving

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  1. The Multi-Platform Majority Has Arrived. Are You Ready?

    One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. For every complaint I hear about how impersonal everything seems with everyone's faces buried in their...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Cell phones are driving both search and now display, as well. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with...

  3. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Tablet usage is popular in locations where Wi-Fi access is available, be that a coffee shop or even at home, while mobile phones can be used wherever a cell or wifi signal is available. Click to call, map and driving directions, coupons or social...

  4. Beyond the Click: What Shoppers Need Now - SES San Francisco

    Mobile is also emerging as a source of online retail sales: one in five shoppers said they intended to use their cell phones to shop during the holiday season. Online research is driving commerce, but it's important to remember that 50 percent of...