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Cease Desist Letters

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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...

  2. Don't Play Lifeguard in the Social Community Pool

    A logical first reaction of an executive at John Deere who stumbles upon these 500 groups, many of which are using trademarked material, could be: "send a cease and desist letter to all these groups -- they can't use our name or logo -- who do...

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    While copyright owners have traditionally used cease-and-desist letters or DMCA letters against alleged infringers, search marketers can benefit more by filing a DMCA takedown notice with the middleman – the online service provider (OSP) featuring...

  4. Three Years On, Google's Trademark Usage Letters Become News Again

    Advising about usage is a completely different thing than launching lawsuits or sending actual cease-and-desist letters for making use of the word "pod" in a name (as Apple is currently doing) or putting "Mc" in front of things, as McDonalds...

  5. Copyrights, Trademarks and Search Engines

    Cease-and-desist letters look pretty good on their face," said Wilcox, "but when you send a letter you have to decide if you really want to get involved in litigation. Despite what Google or Yahoo's own policy or actions, that doesn't stop you from...

  6. How Overture (GoTo) Works

    A cease-and-desist letter sent to Overture might be enough to cause the company to refuse ads involving your terms. Overture also has rules that apply to how your listings are formatted, such as the use capital letters and exclamation points.