For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...
After Panda/Penguin, there's a lot of extreme panic, with some people and websites taking extreme measures such as sending cease and desist letters over links. Cutts joined Incisive Media Global VP Mike Grehan for a discussion on Panda, Penguin...
Ballymascanlon made numerous attempts to have Google remove the autocomplete suggestion, including contacting Google customer support multiple times, having the company lawyer draft letters to Google on three separate occasions, and sending a...
You should also monitor the Web for other people using your trademark, and send cease and desist letters out to infringers. If you're involved in Internet marketing in any way, at some point you'll come across issues that require some basic level...
Cease and desist letters Brand keywords and phrases usually produce very high quality traffic. For this reason, advertisers other than the brand holder may advertise on your brand name or use your brand in ad copy text.
Jeremy had tried through Cease and Desist letters and had to get a court order to get the name of the person violating his trademark, TechCrunch reported. Seems Jeremy Shoemaker aka Shoemoney is suing someone who is being allowed to advertise on...
A logical first reaction of an executive at John Deere who stumbles upon these 500 groups, many of which are using trademarked material, could be: "send a cease and desist letter to all these groups -- they can't use our name or logo -- who do...
While copyright owners have traditionally used cease-and-desist letters or DMCA letters against alleged infringers, search marketers can benefit more by filing a DMCA takedown notice with the middleman – the online service provider (OSP) featuring...
In today's SearchDay, "Copyright Law: What Search Marketers Should Know (Part 1)," Grant Crowell outlines the basics of cease & desist letters, the Digital Millennium Copyright Act (DMCA), and other tactics to help search marketers protect their...
Advising about usage is a completely different thing than launching lawsuits or sending actual cease-and-desist letters for making use of the word "pod" in a name (as Apple is currently doing) or putting "Mc" in front of things, as McDonalds...
Cease-and-desist letters look pretty good on their face," said Wilcox, "but when you send a letter you have to decide if you really want to get involved in litigation. Despite what Google or Yahoo's own policy or actions, that doesn't stop you from...
Cease-and-desist letters look pretty good on their face," said Wilcox, "but when you send a letter you have to decide if you really want to get involved in litigation. Despite what Google or Yahoo's own policy or actions, that doesn't stop you from...
Stricchiola has had some success with cease-and-desist letters. Perhaps more importantly, what's being done to address this increasingly contentious issue? A special report from the Search Engine Strategies 2005 Conference, February 28 - March 3...
It's always interesting to review the collection of Cease and Desist Notices sent to Google (and others) via the Chilling Effects Clearinghouse. Today, a few new C&D letters were made available including several from Microsoft that request Google...
A cease-and-desist letter sent to Overture might be enough to cause the company to refuse ads involving your terms. Overture also has rules that apply to how your listings are formatted, such as the use capital letters and exclamation points.
