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Cease Desist

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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...

  2. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    German newspaper Der Speigel reports Wulff has filed 34 successful cease and desist orders against her detractors. Consider the volume of successful cease and desist orders filed by Wulff. This time, Germany’s former First Lady, Bettina Wulff, is...

  3. SearchDay | Are You Giving Away Free SEO Advice?

    NC State sent a cease-and-desist letter to freshman Taylor Moseley to . MarkJackson Are You Giving Away Free SEO Advice? SEW EXPERTS: AU NATURAL It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential...

  4. Don't Play Lifeguard in the Social Community Pool

    A logical first reaction of an executive at John Deere who stumbles upon these 500 groups, many of which are using trademarked material, could be: "send a cease and desist letter to all these groups -- they can't use our name or logo -- who do...

  5. Search and the Law: Attorney Deborah Wilcox

    I haven't seen it in the cases yet, because it takes a lot of financial wherewithal to challenge these types of practices, and the main thing is you first want to get these people to stop, which you can usually accomplish with a cease-and-desist...

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    Cease and Desist (C&D) Letter – the first step A Cease and Desist (C&D) letter can actually be the most effective way of dealing with an infringement problem that is not significantly affecting your own search market performance or brand.