SEO News

Cautionary Tale

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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    If you aren't fully invested in mobile PPC just yet, then let these serve as cautionary tale on where there may be some bumps in the road. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore...

  2. Yahoo Rejects Microsoft: Worst Decision Ever?

    Will the cautionary tale of Yahoo detail how they once owned the original PPC system that created the successful monetization of search? Did Yahoo set themselves up for their ultimate demise in the search space?