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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Keywords (and/or all the variations) of the top 500 or...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And make sure you keep an eye on the keywords leading to the various landing pages. Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) When you’re hit by Panda, it’s important to analyze the top landing...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. However, if you've selected your own keywords based on what you "think" your customers are searching, without verifying with real data, it's highly...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    More than two or three keywords matter now. No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in.