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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    More than two or three keywords matter now. No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in.

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Doing so revealed an interesting pattern of visits for obscure keywords with 0 percent "unique" and very little to "no" time on site. No focus on "head" keywords. Sometimes there is cause to remove "bad content" from the search engines' indexes.