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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This issue is exacerbated when a site has redirects, which are unique requests and cause 0.5 seconds of latency each. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This is understandable because they do cause your site to suffer loss, sometimes tremendous loss, when applied. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization...

  3. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The Google Doodle features a black and white drawing of Hepburn, while the pink background shows her playing with underprivileged children, a cause that was important to her and one that she dedicated her later life to as a Goodwill Ambassador of...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Despite spending billions of dollars in the...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...