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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. When performing audits, I often surface serious problems that impact user engagement (and cause users to bounce...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Come out for a good cause on August 13 at 8 p.m.to raise funds for the Homeless Youth Alliance in San Francisco. This is one of the reasons ClickZ Live places such an emphasis on networking and the San Francisco event right around the corner is no...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. If you've been managing pay-per-click campaigns for a while, you probably...