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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It wasn't a huge financial burden, and United likely though denying the fares could cause issues, such as lost future business. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...