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Causation

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  1. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not causation. While some SEO professionals focus on social media for the rankings potential, others strictly...

  2. Dissecting Moz's 2013 Search Engine Ranking Factors

    Correlation is not causation but it sure is a hint. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or may not trigger a penalty or even whether both...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Looking for relationships – correlation and causation – between the locations on the SERP, organic ranking for that query, conversions and revenue can be quite revealing. Not only is the sheer volume of visitors huge, but those eyeballs were often...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Causation vs. One of the ways to prove causation is to try to eliminate the variable that you suspect is causing the phenomenon. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn...