Note that correlation doesn't imply causality, but at least you know which page to start looking at to try to figure out what's going on. Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based...
Use data and not opinion to determine causality. For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives.
Below is the design and results for one of my team's designed experiments that explored the causality between Yelp reviews and listing position. In Q4 2011, Apple sold 37 million iPhones to retake the coveted title of the number one smartphone...
Understand Causality As we close out our four-part series on the SEO Tactics chart, we touch on the most powerful of all of the pillars – measurement, reporting, and analytics. This is the subject I’m most passionate about as it lies at the core of...
It can be quick and easy to assign causality when much of your data seems to point in the assumed direction. With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions...
The reason for this is known in science as "false causality. If I hear another person talk about "learnings" from their landing page test, I'll have to scream. We all want to create "meaning" and see the larger patterns in our tests that can apply...
