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Causality

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  1. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    There might be a common cause to both or an indirect causality that makes high revenue more likely to occur when high website traffic occurs. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the...

  2. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    It can be quick and easy to assign causality when much of your data seems to point in the assumed direction. With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions...