Causal Relationship

RSS

Big Data - Has It Blinded Us With Science?

This isn't to say the numbers are lying…the eBay study is definitely groundbreaking and the most comprehensive study I have seen in trying to prove a causal relationship between ad exposure and performance.

by Dave Schwartz • Published April 4, 2013
Ebay • Gigaom • Search Marketing • Hurricane Sandy • New York City • Roi • Paid Search • Ad Copy • Causal Relationship
Avoid These 3 Common Mistakes in Digital Media Data Analysis

Assigning a Causal Relationship Where There Was None Don’t just look at click-through or search rates, but consider conversion rates, basket size, and other KPIs in relationship to these metrics. For example, media buyers may frequently be...

by Ammon Brown • Published July 5, 2011
Digital Media • Causal Relationship • Search Retargeting • Consumers • Media Buyers • Conversion Rates • Display • Data • Attribution Theory • Click-Through