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Category Management

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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. You're going to have to use every bit of your community management savvy to crank up...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, use "Time" as the category, "30 seconds" as the action, and "User remained on site for 30 seconds" as the label. Enter a category, action, and label (label is optional). For situations like this, a tag management system can be a...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    In several dramatic examples, we found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines.

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Target repeat visitors with a discount promo for the category or section they are viewing. RLSA uses the same remarketing lists and management as Google Display Network remarketing. Remarketing lists for search ads (RLSA) was in beta since July...

  5. Product Listing Ads: How to Maximize Your Returns

    You can choose your entire inventory as a target, or you can set a target to be one brand, or one category, or even one product. If you currently split your targets by brand or by category then you're using the same bid for the high margin and high...

  6. How to Avoid PR Disaster With a Social Media Policy

    One of the biggest hindrances happens when social media is treated as separate category without collaboration and interaction from marketing, public relations, and customer service. One of the key areas focused on was the internal planning of...