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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. And having worked in the search-quality group, and working at Google for over 13 years, I can say, here's the mental model you need to understand why Google...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. EMarketer said Google’s mobile search growth can...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. This is confusing, because position-based attribution is actually the catch...