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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Engagement drops, dwell time is low, and you are sending horrible signals to Google about user happiness.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Quickly catch any issues or errors on the site to nip them in the bud.minutes While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in...

  4. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The best chance at converting a social connection is to catch them in the right moment on the right device.