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  1. Pre-PPC Strategies For Launching a New Product

    So we've got a Catch 22: you can't do PPC market research without a product, and you can't build your product without that market research. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    If you're not aligned with those goals, if you're trying to do fly by night, churn and burn, black hat, spam, stuff that only lasts for a couple of weeks before we catch it, you're always going to be working in opposition to the algorithms, and...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. So to prevent this from happening, it's likely that businesses will encourage users to share and like their posts, despite Facebook changing their algorithm...