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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For Your Cat to Bark? By being customer-centric, continuously optimizing and innovating, and creating an agile...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: If you aren't upping your content game in a big way this year, you're going to...

  3. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    As Stoppleman tells it, their model is very much like Google's in the sense of cat-and-mouse. Toward the end of 2012, Bert Levi was faced with a choice. Amidst mounting pressure from outside competition, he was about to do something his conscience...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    With "jaguar" being a term easily connected to a football team, an automobile, an operating system or a jungle cat, the algorithm might understandably err on occasion. So using "jaguar", "predator", "jungle cat", "carnivore", and "claws" in the...

  5. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    According to Google, the most popular kid costumes this year are: kids cat costume toddler cat costume minnie mouse toddler costume creative toddler costume greek kid costumes mickey mouse toddler costume mario toddler costume monster high...

  6. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    In some ways, this is always going to be a cat-and-mouse game between the spammers and our engineers. As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist on Google's User Policy team and keynote...

  7. Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger

    He is most notably famous for a thought experiment called Schrödinger's cat, depicted in the logo with an alive and dead cat. A cat is penned up in a steel chamber, along with the following device (which must be secured against direct interference...

  8. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...

  9. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    The new list of Generic Top Level Domains (gTLDs): aero .biz .cat .com .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .org .pro .tel .travel It can sometimes be annoying when you're searching for a company’s website, only to fall...

  10. 6 Billion Hours of Video Watched on YouTube Each Month

    If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last from way back then until the wee hours of this morning. YouTube recently announced that the video-sharing website...

  11. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Canned cat food - Week-old salmon mixed with cardboard and vinegar Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  12. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    Fat cat It's back. For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads, and...