SEO News

Case Trademarked Terms

RSS
  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Since the company Network Automation bought ads on both Bing and Google on the keyword, ActiveBatch, but made no mention of the trademarked name on the destination URL page, ad copy, or titles, they ended up winning the case.

  3. Search Week in Review for Feb. 19, 2011

    Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work? Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the...

  4. SearchDay | Trademark: The Next Generation

    However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. Trademark: The Next Generation SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    It's also frustrating for legitimate advertisers – such as authorized affiliates and resellers, and others using those terms in an informational way – to have to go through a lengthy verification process.

  6. Search and the Law: Attorney Deborah Wilcox

    On the other side of the coin, some advertisers are disgruntled that most of the major search engines no longer allow the use of trademarked terms in keyword ad copy, even for fair use purposes. It really seemed at the time, back then, that the sky...