Live Search Cashback vs. Google: A Case Studyยป BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?
Microsoft recently began giving searchers money back for completing a transaction via a search query in the Live Search Cashback program. Tip: Live Search Cashback doesn't work well with Firefox. Tip: You need to go to the Live Search Cashback URL.
In today's Building Brand Equity column, "Live Search Cashback vs. Google: A Case Study," Erik Qualman performs a test of product-based queries on each finds the results promising, but mixed. It's an interesting marketing concept, but how do the...
Microsoft Live Search Cashback: How Will You Spend Your $600 Rebate? Testing Landing Pages Includes Testing Best PracticesPosted by Nathania JohnsonThe Google Website Optimizer blog has an interesting case study about a landing page test for a...
