We recently published a mini-case study about how we wrote the content, and it has some solid pointers for any content strategist or copywriter. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief...
Moderate the board: Study which boards are more popular and reinforce what is working. As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. Know your audience: Be sure to document who your target audience...
Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next year, according to Bibby Financial Services Australia study.
There are definitely some important lessons from this case study that we wanted to share. I've seen this scenario many times during my Penguin research, and it doesn't end well. You can hear the pain, frustration, and confusion come through in...
Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research.
Turnbull's first case study was on her efforts with Search London. Do additional research on the recipient’s passions and interests and include them in the email to make it more affective. The above tips are also great for doing competitive research.
Placing a case study or a specific piece of content or information in front of a person at the right time and in the right way and format can help fulfill your strategic goals conference goals straight away.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). To give my interpretation on the study, eBay won't lose any measurable number...
The factors affecting virality have a lot to do with the connection between the content and the respondent, according to an April 2012 study found in the Journal of Marketing research Vol. What do the results of this study tell us?
Leading laptop manufacturer Lenovo presented a case study showing how they reached their SEM goals. In it, they presented an interesting case study showing how they integrated paid campaigns and organic search.
An interesting study done by Empirica Research found that like and tweet buttons suppressed shares on a Clearasil skin product page by up to 25 percent. Our next step was to figure why that was the case.
According to a recent case study by Forrester Research, Inc. KL: Here’s some data from our Channel Preference study to help with this question: Through our Subscribers, Fans, and Followers research report, Channel Preference 2012, we actually found...
Compete and Twitter recently released a study that shows: See this post for more information on that study. I didn’t write this just to have a rant about social media, though I do find it incredibly annoying that with the wealth of information...
You recruit case study volunteers where you can look in-depth at their experiences of using your client’s products or services. For example, if you’re doing a study on solopreneurs, releasing your results close to ‘Work from Home Week’ every...
They have actually done a case study with Twitter to gauge how effective Twitter ads are in generating leads. Check out Jennifer’s case study, Real-Time Social Media Marketing for an Offline Event, for more insight on which metrics and performance...
He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. With many people using social media for research, you can engage a user who may just a need a nudge to get to...
The visitor might study the description and call straight away - again, they will be recorded as a bounced visitor, as only 1 page was viewed. A recent study by Covario's Marcos Richardson has found that actually the current way analytics software...
That was from their What Users Want Most from Mobile Sites Today study. Why, it was only in July this year that Google’s own research told us 75 percent of customers prefer a mobile-friendly website. They still prefer to do deep research, read...
With social media, you want to tailor what your audiences see," Clive Roach, social media strategist for Philips Healthcare, noted in a case study about the six-week trial run. LinkedIn sells display ads, targeted status updates, recommendation ads...
A client case study, for example, can have a significant impact on SEO rankings if it is deliberately optimized for keywords driving traffic and socialized for the purpose of organic search ranking. With this study, marketers and search marketers...
