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  1. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. With the rise of multi-device usage, it is not always the case that the device a...

  2. SEO Is No One-Trick Pony

    One such case study that was developed was this piece by Robin Swire on Moz.com. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. PR "back in the day" may have strictly referred to...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. However, in this case, there was a stark difference between devices. There are a few factors that may cause unqualified traffic, such as...

  4. Future of Search & Content Marketing: Expand Your Mindset

    MacGurn shared a case study he ran across that measured sentiment of images in social media. Here’s an example from that case study: They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Have you published an interesting case study that would make a great infographic? Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...

  7. The Role of #Hashtags in Social Media and Search

    This hashtag has since become a case study of what can go wrong with hashtags and kept alive by consumer tweets using the #McDStories hashtag. Research Deciding which hashtags to use, or finding hashtags related to conversations you wish to...