There are definitely some important lessons from this case study that we wanted to share. Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Think of it like McAfee's site advisor, but focused on...
Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.
Sounds daunting, but look at it like this: your initial job is to isolate local managers within a major organization who are open to digital and make them your case study. Even though the patrons need the same 7 coffees to get a free one, in one...
In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Much can be inferred from a user’s exact location beyond their point on a map, such as...
According to a recent case study by Forrester Research, Inc. KL: Here’s some data from our Channel Preference study to help with this question: The conversation focused on opt-ins, channel preferences, segmentation, and how to avoid becoming a...
In 2011 the content management institute conducted a study and found that 90 percent of marketers do some form of content marketing, whether they realize it or not. Understanding business strategy, target markets, target personas, collateral, and...
This study of CTR by SEOmoz includes information on CTR that suggests that 40+ percent of people click on the first result, but then they look for other results on the brand, perhaps by independent sources.
But the folks at Slingshot SEO did a pretty good job with their Google CTR Study analysis. It's also worth noting that there are a range of SEO variables at play here that could directly impact site performance, rankings and potential CTR (like...
The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and...
In a case study using all three of the less expensive YouTube advertising options, In-Stream had the most conversions in the specific demographic while spending the least amount of money (sometimes as little as $8 a day).
This supposedly worked in the “case study”. The best defense is having a website with a solid SEO focused foundation and constantly monitoring important ranking metrics for foul play. It was previously known that Google would send messages...
The other initiative is training employees on nuances of SEO but also create a case-study of companies that got hit by recent Google updates. Use that as a financial case study to alert everyone in your organization on why they should be taking...
A recent study found a third of all American adults utilize smartphones and that number is expected to rise in the coming year. In any case, one could easily imagine Google giving prominence to their deal offerings and/or to deals with the most...
Facebook Studio was launched in April, providing Facebook marketers with a case study-driven community to exchange best practices. Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked...
The companies in that study ranged from sole proprietors to SMBs to top brands. Currently in limited release, S3 is available on a case-by-case basis and will roll out to all marketers in November. Think back to the 90s, the first decade of the...
For example, this summer we created a study about the most expensive keywords on Google AdWords – it was our biggest SEO initiative ever, and the success of the effort relied on good old-fashioned media outreach to outlets like Wired Magazine, CBS...
A study from Chitika shows that the lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The Chitika SERP/Ad CTR Study The study was designed for sites that have on-page...
Not so, according to the Canalys study. In any case, it's clear that the era of smartphones is no longer on the horizon. According to the official report from Canalys, an independent technology-focused analysis group, the leaderboard is as follows...
In addition, a study published in January 2010, by Forrester Research suggests that users remember slow sites – and consciously remember not to return. To add some arguments in favor and kick off any business case/ROI studies for web performance...
Case Study: Impact of Code Cleanup on Site Traffic by Eric Enge According to a study by Netpop Research, users of YouTube are more likely to recommend that site than users of Facebook, LinkedIn, Twitter, and other social media websites are likely...
