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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    There are definitely some important lessons from this case study that we wanted to share. Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Think of it like McAfee's site advisor, but focused on...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.

  6. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Much can be inferred from a user’s exact location beyond their point on a map, such as...