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  1. Survey Says: Stop Making Assumptions About Your Content

    Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most valuable to team members. Now, instead of sales folks trying to adapt long case studies into bullets, our content output is...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    There are definitely some important lessons from this case study that we wanted to share. Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Think of it like McAfee's site advisor, but focused on...

  6. SEO & Keywords: Think Conversions, Not Rankings

    Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.