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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    A recent study summarized: "Positively surprising the customer is one way to exceed their expectations, resulting in customer delight. Do we really need a study to validate the element of surprise? Customers engaged with personalized, emotional...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here.

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    I recently conducted a case study on devices in Q4 for some of our larger retail clients. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...

  4. Dissecting Moz's 2013 Search Engine Ranking Factors

    Here are the basics of the correlation phase of the study: Some of the findings in the correlation study surprise me quite a lot, making me take a very critical look at the methodology. My opinion: Like any correlation study, take the findings with...

  5. Leveraging Twitter & Facebook Ads at #SESChi

    He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. Freid agrees, noting that “if you set up and manage your campaign properly, a Facebook ad campaign can be...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing consultant Michael Tinmouth. If the BBC wanted to conduct a study, they should have sought the expertise of a large...