SEO News

Case Study Branded Terms

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Yandex has also challenged the study. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on...

  2. Search Engine Watch Redesign Breaks Records

    How the new design visually compares to the old design and what we learned from our eyetracking study. With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an infinite...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion annually in online bookings. In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers...

  4. Need Sitelinks? Show Google Your Site Is Useful

    I wonder who does the first study on traffic numbers around this one. I received an e-mail suggesting some sort of "deal" Google has with sites that receive sitelinks for non-branded terms like those I mentioned.

  5. Desperately Seeking Stats to Prove the Value of Branded Keywords

    To support my conjecture that brand keywords are ultimately very valuable, and non-branded keywords provide support for branded keywords, ultimately increasing the number of branded searches performed, I'll turn to another informal study that hit...