Yandex has also challenged the study. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Though the 25-page study may be accurate from a statistical perspective, Todd...
According to a Think With Google study focusing on B2B sites: percent of conversions come from paid branded terms. More Control: Bidding on branded terms give the advertiser much more control over the visitor’s journey.
How the new design visually compares to the old design and what we learned from our eyetracking study. With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an infinite...
That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion annually in online bookings. In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers...
Test: This is the perfect opportunity to give your candidate a case study. Ask your consultant to segment traffic by non-branded search terms and to determine the most valuable search terms. Ask: Can you discuss previous link building efforts and...
Results of a recent study offer insights that could alter your current search and social media strategies. But now text terms OMG, LOL, FYI and BFF have been added, along with the texting symbol for love
If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced. Lawson pointed to findings from Facebook ad campaigns that discovered that users who were engaged with brands on Facebook were 2.3 times more...
A recent case study released by Google featured a test done by Vineyard Vines. The most frequently cited study is one done by Honda and Enquiro. This study found that brand affinity, brand recall, and purchase intent was all increased by 16 percent...
Our strategy team recently embarked on a study of several non-client e-commerce Web sites, analyzing dozens of factors grouped into three main areas: technical infrastructure, content, and linking. A study of the redirects in place on the sites...
Search Engine Strategies Results -- A Sitelinks Case Study Google has done a good job updating its sitelinks algorithm in the past year, although there are plenty of examples of "ugly" ones appearing for unwarranted sites, such as the search for...
I wonder who does the first study on traffic numbers around this one. I received an e-mail suggesting some sort of "deal" Google has with sites that receive sitelinks for non-branded terms like those I mentioned.
Impact and a Case Study In addition, brand related clicks were up by a phenomenal 393 percent year over year, and those clicks on branded search terms grew by 318 percent. This nugget emerged while I was talking about the world of search engine...
I presented a case study from the University of the Pacific, which indicated that getting top ranking in both organic and paid listings had tripled our click-through-rates (CTRs). This case study quickly became an urban legend and I was frequently...
Report: Social Media More Than a Fad This will come as no surprise to Search Engine Watch readers, but a new study from iProspect shows that social media sites are growing into a viable marketing channel.
To support my conjecture that brand keywords are ultimately very valuable, and non-branded keywords provide support for branded keywords, ultimately increasing the number of branded searches performed, I'll turn to another informal study that hit...
Buying Branded Keywords: A Case Study on Traffic, Conversion and RPV, Optimize and Prophesize In the world of search technology, this change also implied a shift away from statistical algorithms and towards the study of graph structure, but that's...
Buying Branded Keywords: A Case Study on Traffic, Conversion and RPV, Optimize and Prophesize Travelocity's Glueck Wants the Hot SeatTravelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time...
The primary purpose of the study was to track the value of the entire path a searcher takes from the first click through purchase, comparing the relative effectiveness of branded vs.non-branded search terms.
Mendez took the audience through a case study with one of the master branders SONY. General product keywords were targeted to put the Sony brand in consumers' minds when they looked for generic terms like "Bluetooth laptop"
