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  1. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. With the rise of multi-device usage, it is not always the case that the device a...

  2. SEO Is No One-Trick Pony

    One such case study that was developed was this piece by Robin Swire on Moz.com. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time.

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    A recent study summarized: "Positively surprising the customer is one way to exceed their expectations, resulting in customer delight. Do we really need a study to validate the element of surprise? Customers engaged with personalized, emotional...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). Again, the analogies I provided are based on actual Panda case studies, including sites that...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. But I suspect this case is only the beginning of further EU antitrust...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John F. Kennedy standing before Congress in 1961 and made it a...