SEO News

Case Study

RSS
  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John F. Kennedy standing before Congress in 1961 and made it a...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. However, in this case, there was a stark difference between devices. There are a few factors that may cause unqualified traffic, such as...

  4. Future of Search & Content Marketing: Expand Your Mindset

    MacGurn shared a case study he ran across that measured sentiment of images in social media. Here’s an example from that case study: They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Pixability's beauty study uses more data than any other previously...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    I recently conducted a case study on devices in Q4 for some of our larger retail clients. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Have you published an interesting case study that would make a great infographic? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...