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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    A recent study summarized: "Positively surprising the customer is one way to exceed their expectations, resulting in customer delight. Do we really need a study to validate the element of surprise? Customers engaged with personalized, emotional...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). Again, the analogies I provided are based on actual Panda case studies, including sites that...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. But I suspect this case is only the beginning of further EU antitrust...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John F. Kennedy standing before Congress in 1961 and made it a...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. However, in this case, there was a stark difference between devices. There are a few factors that may cause unqualified traffic, such as...

  8. Future of Search & Content Marketing: Expand Your Mindset

    MacGurn shared a case study he ran across that measured sentiment of images in social media. Here’s an example from that case study: They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus...

  9. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Pixability's beauty study uses more data than any other previously...