There's no reason why each incremental step forward shouldn't be considered a step in the right direction or at the very least an insight into a bigger opportunity or an area for further study. So if that's actually the case, you're better off...
Stories from Psychology, a study asked people if they would they put a 20x30 billboard in their front yard that said “Drive Carefully”. Just as with Prego and Pepsi, there is not one-size fits all that works in every single case and situation.
As a 2011 study by Forrester and iProspect illustrated, consumers who see your brand's display ads are more likely to search on your brand and/or category keywords. In this case, before you spend valuable time optimizing your search campaign, you...
The study of 630 executives in 10 markets discovered the majority of executives want their CEO to be utilizing social channels. Pull together case studies that look at how social CEOs have increased the company's bottom line and brand awareness by...
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography...
Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case study. An internal study also saw brand lift as a result of the campaign. Can they engage consumers?
We recently published a mini-case study about how we wrote the content, and it has some solid pointers for any content strategist or copywriter. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS...
One recent study showed that 92 percent of smartphone users searched for a restaurant. A Pew Internet study found that less than 30 percent of users read long-form content on a smartphone whereas 80 percent of tablet users do.
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
Moderate the board: Study which boards are more popular and reinforce what is working. Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals).
Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com. Yandex has also challenged the study.
TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. But what about tracking success? Did you know that measuring, analyzing and...
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. In other words, Google's use case has clear commercial intent for immediate needs, while Facebook...
There are definitely some important lessons from this case study that we wanted to share. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion...
The B2B case study of how Orabrush got into Walmart is below. The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011.
The eBay Study Objectively the results of this study are pretty sound. EBay conducted the study with some real academic horsepower behind it. This isn't to say the numbers are lying…the eBay study is definitely groundbreaking and the most...
Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.
Turnbull's first case study was on her efforts with Search London. Making the Case for Relationship Building Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs...
Case Study 1 Case Study 2 Well, I’ve got two quick case studies to share. There you have it – two brief case studies on how Facebook’s Optimized CPM can help to reduce your cost-per-action or cost-per-conversion.
An analysis of "SEO" vs.social media" coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on TechCrunch and 58x more frequently on Mashable.
