It seems obvious but often times B2B marketers don’t have clearly defined benchmarks and goals for evaluating the performance of their content marketing campaigns. Successful content marketing campaigns are built through experience.
Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even further. Now that you’re ready to begin brainstorming, here are a couple of inspirational case studies to get the creative juices flowing.
Real-time examples of brands pushing their campaigns further and faster. Case studies of brands communicating with their customers. With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is...
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. Search Engine Watch has been covering this topic for a while and will continue to write about crowdfunding teams, best...
SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Content may be in the form of blogs, press releases, case studies, and...
Improve Quality Score: Branded search campaigns naturally have a higher quality score, which has a positive impact on your overall account’s quality score. There are numerous ways to do this; perhaps the easiest is to simply turn your branded SEM...
He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...
Marketers are spending and will continue to spend, on average, 88 percent of their search marketing budget on paid search campaigns to access just 6 percent of the available click-throughs, and 12 percent on organic search in attempts to reach an...
On a macro level, Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70 percent of campaigns resulted in a return on...
The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.
Additionally, an optimized content marketing plan will provide you with sustenance for other lead generation techniques such as paid search campaigns (i.e. Compare the following metrics to other marketing campaigns (i.e.
Enterprise SEO platforms enable SEO professionals and their clients to achieve a higher ROI from their campaigns by focusing attention on this convergence and focusing on opportunities for collaboration and overall increases in productivity and...
Video optimization remains a mystery to many marketers, even as video continues to grow as an important component of successful campaigns. Check out the stats, tips, and case studies Lynne put together to share her mobile marketing knowledge.
Again, there is natural overlap – but whether your company is seeking to develop short-term marketing campaigns or over-arching customer relationship management (CRM) efforts, the objective is to get the following elements working together:
If search marketers were given the opportunity to extend their keyword lists into podcast inventory (e.g.the way keywords work in contextually-targeted Google Display Network campaigns), they could offer clients an additional reach opportunity...
The key point for search engine marketers is that, despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition for Internet...
MarketingSherpa describes the study as "a comprehensive reference guide containing more than 150 charts with analytical commentary, hundreds of informative insights from your peers, several abridged case studies of real-life search and inbound...
Tools in the modern enterprise SEO sense are generally SaaS (Software as a Solution) systems that can help you effectively manage large-scale SEO campaigns that can sometimes have thousands, if not millions, of keywords and pages across multiple...
Spring Cleaning Your Microsoft Advertising adCenter Search Marketing Campaigns - adCenter Blog Last week her case against Google for the search suggestion [bev stayart levitra] was dismissed in U.S. Woman Loses Case vs.
There are consistencies here with ScanBuy's 2010 Mobile Barcode Trend Report, but a future comparison that factors in successive (2010 and 2011) holiday campaigns might be more meaningful. That means more is on the way -- more case studies...
