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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. For enterprise companies, the most effective ones typically involve a great...

  2. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Is it the product preview video content, the case studies, the infographics, or...

  3. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Is there a need for what I plan to create within my market? Does this piece of content offer something my target market can’t...

  4. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Market Research Competition analysis: Online research to determine which keywords represent a gap in the market. Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets.

  5. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Market research and survey information Industry-specific case studies Most keyword research tools won't deliver measurable search estimates for these types of keywords, so it's important to leverage web reporting tools to track results.

  6. 4 Key Recommendations for B2B SEO in Industrial Markets

    The industrial market relies less on traditional media and more on online sources to search for products, services, and suppliers. B2B search engine marketers must consider the type of content that helps their target market solve problems for their...

  7. Why You Should Combine Your PPC & SEO Strategies

    For example, the keyword [money market account” has 78.8 million listings, compared to 45.3 million listings for [12 month money market account” -- a 42 percent decrease in the number of competitors. The conference offers 70+ sessions on topics...

  8. Going to SES San Francisco to See New Products and Play Guitar Hero

    I love market research. The press release also tells me that a few of RadioActive Media's team members -- including Marc Jacobs, Steve Pollak and Jeff Pollak -- will be at Booth #212 sharing successful case studies that demonstrate the benefits of...

  9. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Why is it that everybody is so eager to jump at a search engine with the majority of the market share? Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the...

  10. Cabela's, Performics, and Performance Marketing

    EB: Yes, we specifically set goals for this campaign and used past paid search performance and research studies as a guide for setting our goals. This strategy also demonstrates to client retail groups the power online marketing, and search in...

  11. SEM Vendor Checklist

    Online Market Research Giant TNS Snaps Up Boston's Compete, ClickZ News Please submit 2 short organic case studies highlighting success. In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs...