SEO News

Case Studies Campaign

  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here. Every once in a while, Twitter shares interesting case studies of how unique...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads.

  3. Why Social Media Listening is Important for Brands

    Social media can increase or decrease a brand's impact on their campaign success. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. Asking their opinion on a new campaign you’re running internally to determine if they would find it useful and...