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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Scientific studies on gratitude suggest that employee participation in the gratitude campaign promotes positive feelings and well-being, an added benefit for TD Canada. There are several key ingredients that make this social media campaign so...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, if you tell people that you're compiling quotes and case studies and would they be interested in participating, then you can use that material. You're telling people that you will be creating publicity material that features customer...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here. Every once in a while, Twitter shares interesting case studies of how unique...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads.

  6. Why Social Media Listening is Important for Brands

    Social media can increase or decrease a brand's impact on their campaign success. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to...