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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, if you tell people that you're compiling quotes and case studies and would they be interested in participating, then you can use that material. You're telling people that you will be creating publicity material that features customer...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Twitter says key takeaways from this case study are:

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Case Studies Take stances, draw insight from other subjects, use anecdotes and case studies. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    But they can; I’ve written several case studies about those recoveries in case you want to learn more. That was the case for this business owner. As I mentioned in the second case above, don’t stop analyzing your links once the initial phase has...

  5. Dissecting Moz's 2013 Search Engine Ranking Factors

    In this case, scientific analysis is certainly the best way to fine-tune your critical thinking. In this case, I think the metrics are about as solid as we can realistically hope for. Had that been the case, this would have been heavily snark-ridden.