But that just isn't the case. You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...
In that case, follow your customers' lead. If you don't have enough data to base your strategy off current customer behavior, recent studies give general guidelines on customer needs and behavior, allowing you to forecast what content will make...
TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. There are a few studies that say people are spending a tremendous amount of time...
In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system. Since your content team is already creating and drafting, especially in the case of blog posts or...
As the image below illustrates, the SES team loves to see case studies, real-life examples, and unique content. With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
Well, I’ve got two quick case studies to share. There you have it – two brief case studies on how Facebook’s Optimized CPM can help to reduce your cost-per-action or cost-per-conversion. Case Study 1 Case Study 2
According to the blog post, Pinterest has new tips and case studies on its business site and hopes to add new tools in the coming months. Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what...
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. If that is the case, B2B marketing budgets begin to tighten and the ability to create great content gets that much more difficult.
Case Studies & More Resources I wish we'd see more case studies, but I know many link builders (myself included) have strict nondisclosure agreements with clients, so that limits our ability to show examples of our work.
Now that you’re ready to begin brainstorming, here are a couple of inspirational case studies to get the creative juices flowing. The SEOmoz $1 million landing page case study. A case study showing a 400% CR improvement for Voices.com.
The goal is to take the argument away from just a discussion and create a data driven case that proves the value of non-branded terms. More than a few studies have shown that the value of paid search has a direct impact on offline sales.
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Give real case studies. To bring this down a notch and back to content, it’s a case of a bad sales pitch. The more details you can provide the more effective the case study will be. Don’t make up a case study.
Case studies of brands communicating with their customers. The 14th annual SES London will be held 18-21 February at the Queen Elizabeth II Conference Centre. With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as...
In the case of social media your “cost” is time, resources, or tools needed to properly execute a social strategy. Studies have found that a whopping 77 percent of B2C companies and 43 percent of B2B companies have acquired new customers from...
They could write about the latest advancements in their industry, provide case studies of how they helped customers, etc. But you can find some incredibly important issues that are sometimes very easy to fix (and that’s especially the case with...
Search Engine Watch has been covering this topic for a while and will continue to write about crowdfunding teams, best practices, case studies and trends. Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms...
