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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    But that just isn't the case. You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  3. Driving Consumer Insights With Mobile Analytics

    TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. There are a few studies that say people are spending a tremendous amount of time...

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...

  5. Make the Most of Your Social Media Interactions: 9 Tips

    In the case of social media your “cost” is time, resources, or tools needed to properly execute a social strategy. Studies have found that a whopping 77 percent of B2C companies and 43 percent of B2B companies have acquired new customers from...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could write about the latest advancements in their industry, provide case studies of how they helped customers, etc. But you can find some incredibly important issues that are sometimes very easy to fix (and that’s especially the case with...