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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this case we know definitelythat we're giving credit where it isn't due. Choosing a model is a case of luck. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive...

  2. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    The lawsuit was brought about in 2010 by a plaintiff who claimed Google was disclosing sensitive and personal information to third parties when she searched for her own name and her family members' names in the search engine, and then clicked on...

  3. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    It was part of a case brought against the search engine firm by a Spanish citizen looking to have potentially libelous website data removed from Google's search index. However, the opinion was given to the judges of the court who have now begun...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  5. Google Pays $7 Million to Settle Street View Snooping Case

    The settlement ends a case against Google that dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service...

  6. Proper SEO and the Robots.txt File

    In another case, a SEO company edited the robots.txt file to disallow indexing of all parts of a website after the site's owner stopped paying the SEO company. Most likely, there are directories that you'd want to disallow the search engines from...

  7. Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?

    A number of updates on Google legal and antitrust woes cropped up this week, as the Department of Interior/Microsoft case came to a close, the Google/Motorola deal received a second request, and Google filed to prevent release of proprietary...

  8. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    In the case of a penetration attack, what if someone gets sensitive data? Between sessions on how to make your own UAVs, hack a home’s network through their power lines, and conversations on the recent activities of Anonymous and LulzSec, something...