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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. For an additional $25/90 days, you can get access to their library of 453 conversion case studies.

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). Again, the analogies I provided are based on actual Panda case studies, including sites that...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Also in May, European courts ruled in favor of a Spanish man who brought a case...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...