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  1. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  2. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. One such case study that was developed was this piece by Robin Swire on Moz.com.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And that’s especially the case for larger-scale websites. I have seen a number of temporary recoveries over the past few months (especially since Panda 4.0). I highly recommend testing a number of the top landing pages post-Panda recovery via fetch...

  4. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. Once I have an email address, mailing address or phone number, I'm tempted to...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. For an additional $25/90 days, you can get access to their library of 453 conversion case studies.

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). Again, the analogies I provided are based on actual Panda case studies, including sites that...