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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    That's a solid thought, but in this case there had been no major messaging/branding initiatives. The number of factors that may influence your PPC performance is almost endless. We noticed that the number of leads with a blank Lead Status was...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    It could very well be the case that, 'hey we thought there was some keyword stuffing or cloaking or whatever going on,' and that's a clear-cut case, you'll get a notification, you'll get a message, and then you can start to figure out and...

  3. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long...