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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. See "Google to Appeal Italian Privacy Ruling and Jail-Time Sentence" for more details on the case's history. Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online...

  2. Driving Consumer Insights With Mobile Analytics

    TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all...

  3. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports. The FTC reportedly plans to drop the case because it doesn't have the evidence needed to prove that the way Google...

  4. Qihoo Search: Dead on Arrival?

    This of course isn’t always the case, in some instances they restricted the content just as Baidu had restricted it). For the moment, four of those link to Baidu sites (news, MP3, maps, and Baidu ZhiDao for answers), but it’s highly possible that...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Additional reports, like this one from the New York Times, say the central issue in the case is “whether Google manipulates search results to favor its own products, and makes it harder for competitors and their products to appear prominently on a...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you're considering testing Interest Category Marketing on the Display Network, first do some research and then you can approach management to make your case: If you’ve ever felt micromanaged by management or felt ignored by them, if...

  7. Big Data: An Introduction for Search Marketers

    In our case, the question is why isn’t a given web page capturing more demand for its content. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. These solutions interpret public data to answer questions...

  8. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Case in point: our data says that the majority of our organic traffic has JavaScript disabled. Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC.

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing consultant Michael Tinmouth. Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had...

  10. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If not, even when writing from personal experience, it’s still important to back up what you’re saying (even if it’s a theory) with your own case studies, reports, images, etc. Did the majority of the content come from my own personal experience...

  11. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    In another case, a Missouri man alleges that Google violated the Wiretap Act and is asking for damages on behalf of 62 million users, according to paidContent. Since this news of Google's browser tracking broke last week, lawmakers – Edward J.