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  1. Google Not Responsible for Policing YouTube Content: French Court

    And in 2005, they lost their appeal on the trademark case in which Google was found guilty of “trademark counterfeiting” after a complaint by French travel companies Luteciel and Viaticum. Google recently commissioned a top first amendment rights...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Advanced Systems Concepts, Inc.that buying ads based on a competitor's name doesn't violate trademark law. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been...

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. Google AdWords is no stranger to trademark infringement law suits.

  4. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...

  5. Trademark: The Next Generation

    Trademark litigation is very much a part of our lives in the interactive marketing world. We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in trademark class-action litigation.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    What's a Trademark (and Trademark Law)? Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting...

  7. Search and the Law: Attorney Deborah Wilcox

    So I would say that we both have growth, and not enough growth in the copyright and trademark area with respect to some off these boundaries of the law. Under trademark law, that is a significant number.

  8. Search and the Law: Attorney Clarke Douglas Walton

    Walton is a lawyer focused on Internet and intellectual property law, including copyright and trademark issues. He is a member of the Nevada Bar, International Trademark Association, and American Intellectual Property Law Association.

  9. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...