By now, most are familiar with the infamous Geico case, France's penchant for protecting brand names and the pending clickfraud case. It could be said that we are currently retrofitting offline copyright law to online media, and only when a case...
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
Out-Law.com reports that the judge in the Geico v. District Court Judge Issues Written Decision in Geico v. Google case recently released a written version of her ruling in a case that made news last December.
Out-Law.com reports that the judge in the Geico v. solely with regard to those sponsored links that use GEICO's trade marks in their headings or text. Geico? According to GEICO, the court has stayed the trial for 30 days to give the parties an...
On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. Also see Translation of French Court Order in Recently Decided Google Case and the Out-Law.com article, Google loses French AdWords case.
The Geico case didn't involve marketers, of course -- it was targeted at the search engines as bigger targets (and deeper pockets). Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks...
Geico - Google Suggest Beta - The Dark Side of Exchanging Reciprocal Links Google Victorious in Trademark Lawsuit with Geico By Gary Price, Dec. Google has won the trademark lawsuit with Geico, and more coverage from Reuters.
Brinkema said the case would continue to move forward on one remaining issue, whether ads that pop up and actually use Geico in their text violate trademark law. Google has won the trademark lawsuit with Geico.
John Battelle reports that Google tried to get a summary judgment in the case involving Geico and ads linked to words that are also Geico's trademarks: Google Motion of Summary Judgment Denied in Geico Case.
Does Geico's trademark lawsuit against Google have merit? This public policy debate of the general issues that have arisen in cases like Geico v. Both federal and state law provide trademarks protection.
A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. From DMNews.com, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not...
A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. From DMNews.com, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not...
Metasearch Tools - Geico Sues Google and Overture - A Dropped Site Checklist - New Froogle Merchant Center Geico sues Google, Overture over trademarks News.com, May 17, 2004 http://news.com.com/2100-1024_3-5215107.html
Geico Sues Google and Overture Cre8asite Forums Search Engines Turning Trademark Law Upside Down SearchDay, May 19, 2004 http://searchenginewatch.com/searchday/article.php/3354411 Search engines, most notably Google, are pushing the limits of...
Google and Overture Sued by Geico Over Keyterm Trademarks. Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Welcome to the complicated world of search engine...
