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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? The world watched the first man walk on the moon thanks to NASA's pioneering brand...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this case we know definitelythat we're giving credit where it isn't due. Choosing a model is a case of luck. then I could expect them to revisit my site several times in between finding the jacket (and making the decision) and finally purchasing.

  3. Using the DMAIC Process for SEO Projects

    The Business Case The system is about finding a solution that will provide a more simple process that is more beneficial to the business. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    But, this isn't the case. While "content" is a common term, the past year has consisted of truly digging in and finding the precise definition and methods that go along with it. We're going to start looking more into our audiences and finding more...

  5. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    In Google's case, this is where we see "(not provided)" in Google Analytics. Currently webmasters can get the limited data in Google Webmaster Tools and have access to keyword data for any paid Google AdWords ads, finding ways to work around "(not...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure the your website has a way for visitors to find out more information about how to get in touch with someone from the website, whether it's a "contact us" page, an "about us" page, or (in the case of a parent company) a link to a corporate...

  7. The Role of #Hashtags in Social Media and Search

    This hashtag has since become a case study of what can go wrong with hashtags and kept alive by consumer tweets using the #McDStories hashtag. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate...

  8. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    In its research paper, MathSight presented three case studies that attempted to explain what aspects of three different sites were rewarded or punished with Penguin 2.0. So by analyzing the onsite SEO, we are effectively finding the stylistic...