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  1. How to Optimize Your Content Strategy With Social Listening

    In the case of yoga, various other terms are mentioned frequently alongside the term yoga. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    In either case, you can't afford not to do it. Conducting a knowledge gap analysis should be your first step in finding ways to increase your conversions. Designers often place too much emphasis on website analytics to determine what changes to...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? The world watched the first man walk on the moon thanks to NASA's pioneering brand...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this case we know definitelythat we're giving credit where it isn't due. Choosing a model is a case of luck. then I could expect them to revisit my site several times in between finding the jacket (and making the decision) and finally purchasing.