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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. See "Google to Appeal Italian Privacy Ruling and...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The longer the list here the better as these questions will supercharge your understanding of how you might go about structuring a world class CRO strategy for your site. Call to Action: Absolutely uber-critical is the colour, placement and message...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation or an opt-out option. This transaction simply brings a world-class team and a longtime technology...

  4. Judge Allows 'No Poaching' Lawsuit Against Google to Proceed

    The DOJ case and the pending class action lawsuit are separate cases. A California judge has denied a motion to dismiss a class action lawsuit from employees claiming that a group of high profile tech companies, including Google and Apple...

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In addition, Ceilume’s vinyl ceiling tiles are GREENGUARD Certified for indoor air quality, Class A Fire Rated, and 100 percent locally recyclable. We signed up for Promoted Videos and created Call-to-Action overlays to raise interest in our...

  6. Class Action Suit Targets Google for Revealing Users Search Queries

    The class action seeks "monetary relief for those whose search queries were wrongly shared, and injunctive relief to prevent continued privacy abuses. In the case of search queries, this address includes the entire text of the search, which may...

  7. The Decision-Making Funnel, Stage 3: Desire, Part 2

    They actually believe that their products really are the "world-class leader" in their category. In my next column, we'll begin looking at the action stage. By configuring or personalizing a product or service to your particular needs or...

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