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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    You make your case before ever picking up the phone or engaging in an official sales call. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. It might sound surprising, but customers start searching for gifts and products for Christmas as early as...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. They declined the offer, but Yelp allegedly made negative reviews...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.