SEO News

Case

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This is a case similar to using your credit card when traveling. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans...

  2. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at...

  3. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    In this case it was the hashtag #FLDebate. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game...

  4. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Syndicate Carefully: In case you syndicate your content on other sites, be careful.

  5. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  7. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’ve never seen a case where opening up all the traffic sluices from the get-go was a good idea. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  9. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. One such case study that was developed was this piece by Robin Swire on Moz.com.

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And that’s especially the case for larger-scale websites. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your...