In the case of a search on "jaguar", a user could be looking for the car, the animal, the guitar, or the operating system. Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many...
If link building is done well, there is often a correlation between the growth of incoming links and an increase in the search visibility metric that can make a case for causation to the client, that essentially the improvement in the link...
We have observed that search engines have reduced the font size of some text labels to identify top ads and other advertising and often locate these labels in the top right-hand corner of the shaded area or “ad block,” as is the case with top ads.
This was the case with my example above and both themes were refunded.however, this isn't the solution I wanted. There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code...
It was part of a case brought against the search engine firm by a Spanish citizen looking to have potentially libelous website data removed from Google's search index. However, the opinion was given to the judges of the court who have now begun...
In this case, though, unfortunate PPC managers are faced with goals that are almost mutually exclusive. Enhanced campaigns are probably the most egregious case of "rewarding for A while hoping for B".
In any case, we often do a lot of research on the potential appeal to a linking audience ahead of time. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset").
But in this case we didn't, which is why we quickly tightened up our systems to address the issue. The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View...
In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache. All of these are examples of modern types of keyword stuffing and hidden text and in the case of hiding text via CSS you may...
So if that's actually the case, you're better off looking for a field you can play on now rather than fuming on the bench. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork...
Google has now settled the lawsuit before the case was about to go to trial in a Delaware court. Google has settled an investor lawsuit that paves the way for it to issue Class C shares. Google announced its intention to issue Class C stock last...
Google has now taken this further by filing a case against the U.S.government, and specifically the Foreign Intelligence Surveillance (FISA) Court asking for this right. Google gave some more insight into its rationale for the case in a post on its...
It also represents a major opportunity to engage clients on optimizing their owned mobile assets; this warning from Google makes the case for brands to look again at mobile SEO even more compelling. As ever, its a case of Google encouraging brands...
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. Good news for webmasters who have been struggling to identify links and...
Just as with Prego and Pepsi, there is not one-size fits all that works in every single case and situation. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how...
Also in this case of both/all words in a negative keyword must be present in the search query to exclude the ad from showing. Note that they do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match.
As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to separate the signal from the noise.
Where clicking through again doesn't work you can click the City link above the data table to see this breakdown (as is the case for viewing more detailed data in the United Kingdom). Does your website target users in a specific location or around...
In this case, before you spend valuable time optimizing your search campaign, you may want to allocate more money to your display campaign, and vise versa. If you answer "very often", you're a digital marketer's dream.
This possibility seems to be further supported by Haynes' case studies on Penguin 2.0 recoveries. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to...
