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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Or, if they've put an item in their cart, but haven't made the final purchase, create messaging that encourages them to do so. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  2. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Shopping cart Provide visual cues for ease of navigation: Make sure important information is placed...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Again, this is a common task and the shopping cart is ill equipped to support this, well. The typical shopping cart is often used for many things other than just holding your intended purchases. If the user is looking for one thing, they may likely...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. Another factor that supports the incorporation of personalized content comes...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Even government shutdowns can't put a damper on...

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google...