To learn how to add schema location markup check out Carrie Hill's step-by-step article. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Why can't we look at search marketing from the perspective of encouragement? So many industry blog posts focus on the negative (e.g.things You're Doing Wrong With Your Link Building" or "The 5 Worst SEO Mistakes You Can Make.
You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to a successful social media campaign.
What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice – this...
I'm a huge fan of schema protocols. I love the discipline of structuring data and showing Google exactly what I want them to index, and exactly how I want it to look. My last article outlined implementing schema address markup on your website.
Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines...
A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a 32 percent increase over the last half of...
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT? and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of...
Everyone is building infographics, why not me? I actually asked myself this question the other day, and my initial answer was, "Because I have absolutely no graphic design ability at all. Well, honestly that answer kind of pissed me off.
Are you looking for ways to market your small business website with a limited budget? Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
Does a number-one search engine ranking equal more revenue? Several variables must be considered, but the base answer to that question is a resounding "maybe! Rankings are great, but if your Web site isn't set up to help those visitors convert, you...
The name of the game in SEO is to find out what makes a page rank -- and abuse the heck out of that tactic until Google shuts it down. Thus, the ever-evolving list of what works and what doesn't work.
If you don't have your holiday marketing plan yet, you're getting a very late start. But there are still things you can do in the short term to help boost sales for the Thanksgiving, Christmas, and New Year's holidays.
Small businesses need to weigh cost versus benefit with every decision. That means for dollars and time. Spending time means spending money, especially if the time you spend takes you away from doing work, which also may mean hiring someone to do...
In marketing, saturating the market with your message ensures you're in front of as many eyeballs as possible. Whether it's buying ads during the Super Bowl or sponsoring a show to feature your brand during the hour or half-hour it's on, most big...
All of us in SEM use certain tools and Web sites to track, analyze, and collect data -- it's not a secret. The fact that we use sites to help us is another reason why anyone can learn SEM -- but it takes time, commitment, and a certain aptitude.
There comes a time when every small business has to decide to expand and grow, or stay where they are and keep things simple. For most entrepreneurs, the goal is to grow and expand, and companies that rely on the Web for presence, and even sales...
The other day in a meeting, I must have used the word "integrate" about 50 times. By the end, even I was sick of hearing it, but I stand by the usage of the word, and I stand behind the practicality of integrating your marketing collateral across...
My refrigerator is possessed, honestly. It eats ketchup bottles. My husband and kids can stand with the door open for five minutes and never find the huge Costco-size bottle on the shelf. So why do I share this problem of possession and ketchup?
