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  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Users aren’t really paying attention to the Carousel and gravitate toward the...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...