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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Many search marketers consider Facebook to be a crucial part of any online marketing...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone also stipulated that in order for you to be successful, your audience has to care about the content. When crafting your content, she stressed that you should ensure that you're not self-promotional, because people don't care about YOU - you...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    What do your customers care about? Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    That means influencers care more about their own community than your brand (and rightly so)! Remember, they care about their audiences and they are hungry for unique experiences to share. The real question is can you do good influencer marketing?

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  8. SEO for Startups & New Businesses: An 11 Step Plan

    People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about. Of course, once you launch a business the keywords and content your care about may change, but the game remains the...

  9. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. The search and social media industries are inundated with many myths...