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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Thanks to circles we can organically target the right content to the right pockets of followers and not overload the rest of our fans with content they might not really care about. According to Christian Ashlock, Product Marketing Manager at Google...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Most business owners don't understand how SEO works and, quite frankly, could care less. A good doctor will understand that you have immediate needs and care about your long-term health. Nonetheless, they know it's important and just want to see...