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  1. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to...

  2. The Quick Guide to Developing Customer Personas

    Within your survey, ask if any of the participants would be interested in a follow-up interview, and make sure it is worth their while (a.k.a.more money, gift cards, etc. However, given the proper incentive (think gift cards, money, etc.you can...

  3. Back to School: Now That’s What I Call a PPC Strategy!

    Also remember that college students are shopping for furniture and appliances, and that family members are buying them gift cards. Back to school shopping represents the second biggest consumer spending event outside of the holidays.