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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter Cards Hand out Engaging, Visual and Lead Gen Power Play Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Lead Generation Card: The most recent addition to Twitter deck of cards, allows...

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing content within Twitter more engaging. For now, Lead Generation Cards are only available to Twitter’s managed advertising clients, with the...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Plus, when you're good at what you do, no one asks "Hey, how are you ranking for credit cards as a girl? Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The office supplies chain struck link bait gold with their genius, cheekily‐named ElfYourself animated Christmas cards, earning fans such as Ellen DeGeneres. Especially now, most of us do a lot more than simply build links or worry about rankings.