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  1. Search Marketing in Brazil: Report from SES Latino

    But on the agency side, AgênciaClick, the leading interactive agency in Brazil and one of most awarded in international ad festivals around the globe, was acquired early this year by ISOBAR (part of Aegis Group and owner of Carat and iProspect...

  2. SEMDirector Offers Accountability to Enterprise SEMs

    Carat Fusion Beefs Up Search Practice, ClickZ When a large organization with multiple divisions ends up competing against itself in paid search, it gets even more complicated. The biggest problem reported by advertisers across the board was rising...

  3. Klipmart Saddles Up Its Own 'Digital Upfront'

    The effort is to be led by Cory Treffiletti, until recently the engagement architect at Carat Fusion. Here's a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive "digital upfront" in hopes of stealing some TV money...

  4. Putting Search in the Ad Mix

    Ron Belanger, of Yahoo Search Marketing, Jonathan Mendez of DigitalGrit, David Roth of Carat Fusion, and Chris Copeland of Outrider Search Marketing came together to explore the strategies and trends that are working as businesses put search into...

  5. Putting Search in the Ad Mix

    David Roth of Carat Fusion brought his experience with SEM and Ad Agencies to the podium. Ron Belanger, of Yahoo Search Marketing, Jonathan Mendez of DigitalGrit, David Roth of Carat Fusion, and Chris Copeland of Outrider Search Marketing came...

  6. Listen Online: Search Execs and Others Speak During Advertising Week 2005

    Wednesday, September 28th am, David Verklin, CEO Carat Americas am, Google: Building Brands in the Consideration Economy I'm not sure how much longer (my suggestion, head to the site soon) these presentations from Advertising Week 2005 (it ends...

  7. SEO Still A Low Priority for Many Marketers When Compared with Paid Search

    Also on the panel were Chris Copeland, Outrider and Jeremy Cornfeldt, Carat Fusion. A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that took place at the OMMA East...

  8. A bid for Aegis

    An unknown entity, probably an agency holding company, has approached Aegis -- which contains the Isobar network's iProspect, Carat Fusion and numerous other interactive businesses -- with a a bid worth 140 pence per share, or U.S.billion.