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  1. Converged Media in Marketing Starts With Breaking Down Silos

    Forrester offered an example where he knew a new model car was coming out. He went to the manufacturer's website, was able to design his own custom model with colors and features, and was given four VIN numbers of vehicles matching that description...

  2. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    It wasn't particularly interesting, but in the very last paragraph, I came across a startling research statistic: "the air inside your car is 7 times more polluted than the air outside. A disruptive company is one that turns an established business...

  3. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    Everyone goes through Google at some point, we'll see if they embrace Google as a lead source for car leads,” Steika said. When you click on the first listing, the Toyota Camry, you will be taken to a page that lets you filter in all sorts of ways...

  4. Should SEOs Prepare for the End of Google as We Know It?

    Let’s just look at [car insurance] as an example of one keyword, admittedly a highly competitive one, but still just one keyword. If only 30 percent of the 500,000 or so people who search on Google each month for car insurance used to go through a...