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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead, gained more traction then ever. If you're reading this, then it's highly unlikely that you avoided...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Forums with experts on particular topics "ranging from sewing to car repair to do-it-yourself home improvement projects. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    On her way out she noticed a police car parked across the street. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    To earn himself some internet fame, a tweeter named Jamie Jones posted a fake letter response from WeBuyAnyCar.com, after he supposedly asked them to buy a Little Tikes Car. Even though Penguin isn't technically a penalty (it's an algorithm update...