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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Possible searches: blue mercedes car - WOULD SHOW mercedes fast car - WOULD SHOW blue fast mercedes car - WOULD NOT SHOW car blue mercedes fast - WOULD NOT SHOW fast blue - WOULD NOT SHOW blue fast - WOULD NOT SHOW fast blue mercedes car - WOULD...

  2. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Car exhaust - Poison, gas, and a salty hint of rising seas Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    We remember that because your wheelchair is 10 pounds lighter than similar wheelchairs, my loved one can be present for more family outings because it's easier to lift the wheelchair into the car. However, its recent campaign may just be the worst...

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...

  6. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    The term Ferris wheel has since been generalized to mean any passenger car spinning wheel ride. Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris.

  7. On-Page Optimization for Multilingual Sites

    A literal French translation of “car insurance”, for example, is “l'assurance automobile”. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO...