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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    On her way out she noticed a police car parked across the street. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    To earn himself some internet fame, a tweeter named Jamie Jones posted a fake letter response from WeBuyAnyCar.com, after he supposedly asked them to buy a Little Tikes Car. Even though Penguin isn't technically a penalty (it's an algorithm update...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. Google Adds Car Shopping Results to Knowledge Graph