Again, contrary to most wisdom in outreach, offering too many potential content ideas can negatively affect your ability to capture the imagination of your target. It can then also work well to add in blank fields to allow the outreacher or owner...
The tilde sign was included in the May 13, 2013 archive.org capture of the Help Center article, so the support was removed very recently. One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator.
Systrom said the community is what makes Instagram different, and with the new video app, Instagram allows that community to create even more beautiful content to capture the world’s moments. The rumors were flying leading up to a mysterious...
And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Until then, I want to take the time to think about how businesses online can capture, and perhaps...
Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry. It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from...
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. Gone are the days were "buzz" and "hype" were unquantifiable and...
The screen capture below illustrates the many opportunities on an ecommerce website to engage the user, promote conversion and increase average sales that social platforms can't provide. Now, it seems the pendulum has swung to the opposite extreme.
Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. Twitter introduced the Vine app on January 24. In fact, Vine is one of the top free apps in the iTunes charts.
Refresh how product inventory is implemented in ads to capture any major updates I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else.
The site tries to capture all possible ways a consumer might search for the same product type. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of...
The lighthearted joy of rafting, fishing or catching fireflies is what I've attempted to capture. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her...
Ensure you have clear and concise headlines to capture readers attention. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social...
There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? For that reason, Yelp should soon build, partner or buy...
For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. Analyzing your website data with Google Analytics is much like mining for gold.
Further, those ads can capture leads on the fly (a great feature). As a standalone B2B social network, YouTube isn't truly where the lead capture happens or where relationships are developed. Facebook, Twitter, LinkedIn, Google+, and YouTube each...
Capture the data and track the behavior of other shoppers who visited your site while in store to gain invaluable insight. This emerging multi-screen reality has led to CMOs worldwide to begin their own research – how do we capture and convert...
I walk you step by step through setting up an advanced filter to capture the keyword data. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
One of the easiest kinds of videos to make are screencasting videos, where you basically capture what’s happening on screen along with a narration. Most marketers will tell you that you need to be blogging x times a week if you want to gain any...
