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  1. Bing Predicts Weighs in on Scottish Independence Vote

    In addition, Bing says its sentiment detector also identifies neutral keywords that potentially capture undecided voters. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other data to...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...