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  1. Task Analysis: The Key UX Design Step Everyone Skips

    The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Use creativity and humor to capture attention. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  3. Social Media Monetization in a 'Mobile First' World

    With people carrying their smartphones around with them 24/7, the opportunity to capture a slice of life on camera is always within arm's reach. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The purpose of a blog is to capture and keep attention, not to sell. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it's...

  5. How to Dominate the Entire First Page of Google

    Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your...