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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Local ads can also capture customers unexpectedly. Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local...

  3. Your SEO Competition Isn't Who You Think It Is

    We've got to be thinking about competitors as anything on the page that could capture customer clicks and attention. Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Use creativity and humor to capture attention. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  6. Social Media Monetization in a 'Mobile First' World

    With people carrying their smartphones around with them 24/7, the opportunity to capture a slice of life on camera is always within arm's reach. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct...