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Captain Kirk

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  1. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Remember in the third "Star Trek" movie where the cocky young scientist that turned out to be Captain Kirk's son admitted that the reason why the new planet they created was falling apart before their eyes was because he used the fantastic sci-fi...

  2. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    What can I say about a guy who wrote an article entitled, "Analytics According to Captain Kirk. And I'm starting to think that I may owe SEM industry observer, Meredith A.C. Roth, an apology. Back on July 28, 2004, Roth issued a press release...