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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But, after five years at the helm with three of the most prestigious brands in the digital marketing industry, it’s time for a change, a new direction and new captain. The inaugural ClickZ Live New York kicked off with a bang earlier this month as...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  3. Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con

    Captain Morgan is one of the first brands to sign up for the new advertisements, which began in July 1 and will be running for 4-6 weeks, Advertising Age reported. Morgan drink, including “Captain and Cola”, “Captain and Ginger” and “Captain Mojito”.

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    The goal is to solve a mystery involving a treasure map that once belonged to an infamous pirate Captain Kidd. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's...

  5. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  6. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    Spock (Leonard Nimoy) provides Captain James T. Recently, Ryan Nugent, an audience development strategist at YouTube, announced the launch of the second version of the YouTube Creator Playbook, which compiles important tips, best practices, and...

  7. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Like Captain Renault (Claude Rains) in the movie Casablanca (1942), I imagine their editors told them, “Round up the usual suspects. Last Friday, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “More great content...

  8. Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes

    Users are searching for costumes related to Pan Am, Captain America, Monster High, and more. Captain America Captain America, Green Lantern s Waldo Costumes Top SortPrice List Shopping search engine SortPrice.com’s annual list of the top Halloween...

  9. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Remember in the third "Star Trek" movie where the cocky young scientist that turned out to be Captain Kirk's son admitted that the reason why the new planet they created was falling apart before their eyes was because he used the fantastic sci-fi...

  10. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    What can I say about a guy who wrote an article entitled, "Analytics According to Captain Kirk. And I'm starting to think that I may owe SEM industry observer, Meredith A.C. Roth, an apology. Back on July 28, 2004, Roth issued a press release...

  11. Social Media Marketers Can Learn Lessons from Paul Revere's Ride

    He arrived at the Isaac Davis homestead between 2:00 and 3:00 a.m.to alarm the captain of the Acton Minutemen that "the regulars are out! Although his midnight ride to this community was unplanned, Prescott's reached Captain Davis in time to muster...