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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. Yes, I know it’s hard to believe, but the holidays are here again.

  2. Industry confronts hard choices in CCP recovery debate

    Some CCPs have already taken note, hardwiring top-up caps into their rule books in recent months. CCPs have ways to boost financial strength – none straightforward It is often said that learning to recover from mistakes is more important than...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. Just when you think you have the Google Display Network (GDN) figured...