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  1. 4 Helpful Tips on How to Save Money by Retargeting

    Although many tactics of ad retargeting can be regarded as creepy or annoying to visitors if not properly frequency-capped, the results of retargeting can be overwhelmingly effective. By now, most of us have seen those ads that follow you around...

  2. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    You may have a problem due to capped bids. Capped PPC Bids One of the big challenges in SEM campaigns is generating volume. For example, if you're willing to pay $10 for a conversion, and your conversion rate is 10 percent, you'd most likely be...